Redefining Homyped, one of Australia’s favourite shoe brands for …
WEBHomyped passionately engineer practical, appealing and affordable footwear solutions to a range of pain and discomfort problems. The original orthopaedic comfort shoe specialist, they’ve been designing shoes in Australia for Australian feet since 1969.
New food retail brand redefines soup - Truly Deeply
WEBBackground Zuppa is a new casual dining concept that redefines soup as healthy, hearty and tasty meal. It is passionate about changing the food retail sector and providing a new alternative to salads, sushi and other healthier fast food options. Starting with a …
4 Alternatives to Adobe Kuler | Truly Deeply Brand Agency
WEBEver looked at a colour wheel and felt overwhelmed by the possibilities? Discover a selection of tools to help you that aren't Adobe Kuler.
Is it love? Or is it Memorex? The Rise and Fall of a ... - Truly Deeply
WEBCourtesy: YouTube The campaign intended to communicate to people that the sound quality and sound effects of Memorex was revolutionary – well this was taken too literally for some people “I remember when me and my friend would try to break our mother’s crystal glasses with Memorexes. Needless to say it did not work, so we broke them anyway. We were out of our minds when we did this ...
The fallout of Nike’s very public product fail. - Truly Deeply
WEBOuch! When brands crash to earth. This week Nike suffered a high profile wardrobe failure when the shoe of one of their star college athletes imploded mid-match, sending Zion Williamson tumbling, shortly after followed by the Nike …
Developing a new public transport brand to move Melbourne
WEBThe name M>Train was selected as a friendly reference to the trains and trams belonging to the people of Melbourne. Some of the most loved transport systems in cities around the world were informally and affectionately known by a nickname – we decided to go straight to that point with an informal vernacular for the brand name.
How Now, a new brand for kind milk - Truly Deeply
WEBHow Now is unique in the Australian dairy industry. Its mission is to stop the separation of calves from the cow at birth. How Now is passionate about keeping mothers & their young together, as they ought to be, and eliminating the killing of Bobby calves. With very few exceptions, on all other farms, calves are separated from their mothers ...
Biophilia creeps into graphic design - Truly Deeply
WEBImpact on graphic design. The increased responsibility placed on designers to consider the environmental effects of their work leaves us wondering; if the presence of biophilia in our surroundings can improve our mental and physical wellbeing, perhaps the same notion can be applied to print and digital applications.
New brand proposition, identity and architecture for Central Steel ...
WEBThe new brand architecture strategy creates a strong master brand with a more closely aligned family of brands that provides flexibility for Central to tailor the offer and communication to different audiences and sectors.
McDonald's Packaging Re-design falls short of inspiring
WEBMcDonald’s last packaging overhaul was completed in 2013, showing how switched-on the business is to staying current. In Feb2015 McDonald’s brought together designers from eight different agencies, including Leo Burnett Germany; TBWA U.S.; DDB Hong Kong; Creata Australia; Boxer UK; Landini Australia; and Forpeople UK to explore the next evolution of their packaging design.
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