Coulee Region RV Center started in 1990 by William L. Schams. He then opened a NAPA Auto Parts Store in 1992. Since then Coulee Region RV Center has expanded to what it is today...a large facility that masters the field of RV. In Spring of 2022, PleasureLand RV Center bought Coulee Region RV. West Salem is the 8th RV Location and the first location in Wisconsin for PleasureLand RV Center The sales staff are well equipped to educate and help you find your perfect travel trailer, motorhome or 5th wheel. The service department are constantly being trained on how to fix everything in a RV to help almost anyone that comes in the door. The NAPA sales team have an exceptional reputation in the area for being a top leader in their field. We are just a few miles from La Crosse Wisconsin along I-90, exit 12.