Moviegoers flocking to see “How to Train Your Dragon” this summer can now bring home more than just memories — collectible ...

A Beetlejuice Beetlejuice promotional drink at AMC Theatres' is getting attention on social media for its seemingly exorbitant price. The concoction is the Sandworm Slayer, a specialty drink ...

The introduction of AMC Select comes as every major studio has launched its own specialty film division. The result was several Academy-Award-nominated films this year, including Sony Pictures Cla ...

Since kicking off the brand, AMC has put more promotional muscle behind nearly ... “Nikkole and her team have been programming specialty films for years, but some of that effort got lost along ...

Theater chains across the U.S. — including AMC, Regal and Cinemark — are rolling out exclusive, limited-edition merchandise to mark the occasion. AMC Theatres is taking the lead with a ...

AMC, Regal and Cinemark announced specialty "Minecraft" popcorn buckets. Fans of "A Minecraft Movie" will have a chance to dig into the action with a new set of collectible popcorn buckets and ...

AMC Entertainment CEO Adam Aron said Friday that his company sold 20,000 promotional popcorn helmets in one day to support Marvel's "Ant-Man and the Wasp: Quantumania." "AMC creativity at work ...

It will include a downstairs AMC MacGuffins bar where you can get specialty cocktails, beer, and wine, and new reclinable seating with more legroom, along with improvements to the common areas ...

Still, the resulting drink does look a bit less exciting than the promotional photo for the drink, but you can say that about everything: AMC adds that the drink, “like so many of our movie-tie ...

Fans of "A Minecraft Movie" will have a chance to dig into the action with a new set of collectible popcorn buckets and drinkware launching at AMC, Regal and Cinemark theaters ahead of the film ...