William Polson is the founder and Managing Director of Australian Internet Advertising, a boutique digital marketing agency.

Step: Promote your store Once your Shopify store is live, it’s time to shift gears — from building to promoting. Luckily, you don’t need to be a marketing expert to start getting traffic.

Shopify is giving its merchants a slew of new AI-powered tools designed to help them enhance the online shopping experience for their customers. This Shopify debuts an AI-powered store builder for ...

Read our advice disclaimer here. Forbes Advisor writer, Penny Pryor, set out to discover how easy it is to set up a Shopify store for her made-to-order craft items. As more of us look to make ...

Shopify , on Wednesday rolled out a generative artificial intelligence feature that would allow merchants on its e-commerce ...

Shopify has introduced a new set of AI-powered tools designed to help merchants easily create and manage their online stores. These updates aim to simplify the process of building a website ...

At the same time, improving profitability metrics ensure that Shopify is building a sustainable growth engine. For long-term investors, Shopify’s blend of growth, innovation, and operational ...

Leveraging StackAdapt's advanced targeting technology, Shopify merchants can now achieve higher ROI through streamlined data integration and audience activation Shopify store owners can now ...