Michele Arnese, Founder & CEO at amp and world-leading expert in the field of sonic branding. Discover more at www.ampsoundbranding.com. Sound will always be a crucial component for brands as they ...

The challenge lies in maintaining consistency while allowing for flexibility. A strong sonic identity is not just a single melody–it is an ecosystem of sounds that work together cohesively across ...

In this talk Ed Trotter (head of business development, Europe) and Rick Sellars (head of creative direction, EMEA) took the audience through an audio journey of sonic branding, from an early jingle ...

But they have a unique challenge: how to build strong emotional assets without falling into B2C brand molds? Sonic branding lets brands enhance all their communications with more precision, subtlety, ...

What are some common drivers for customers adopting open-source solutions like SONiC and the Open Packet Broker? What are some of the challenges in open source networking deployments and how can ...

The brand needs to define and pursue that vision, and pursue it with clarity. For me, the best way to build a future-proof ...

Sonic branding can be rewarding – but comes with its challenges / Unsplash Rajeev Raja is one of the pioneers of sonic branding in India. The founder of BrandMusiq, Raja is both musician and a ...

Raja and Brandmusiq co-founder and CEO Ajit Varma have now set their sights on AI, and how they can harness it to optimise sonic branding further. “One of the challenges that any company in ...

TD Bank joined some other major corporations early this year in creating a "sonic brand" to extend the bank's marketing reach to different environments and experiences, said Michael Armstrong ...