Amazon.com Inc. is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the subscription-based Prime Video product, according to people with knowledge of the matter.

Amazon is closing down Freevee, its free ad-supported video on demand service. This platform was home to original programming as well as more than 100 originals from the Prime Video roster. Freevee will be phased out over the coming weeks,

RIP, Freevee. Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb brand nearly five years ago. Freevee will be phased out over the course of the next several weeks.

Sources tell The Hollywood Reporter that Amazon plans to fold the platform into Prime Video, with Freevee executives expected to be integrated into various divisions within the company. Freevee’s programming will still be available at no charge for users who don’t subscribe to Prime Video (which is included with an Amazon Prime membership).

Remember a few months ago, when Amazon denied rumors that its free, ad-supported streaming service Freevee would be shutting down following the introduction of ads to Prime Video? Well, things have changed.

Amazon is moving forward with a plan to consolidate its FAST service Freevee into Prime Video, according to a report. This article, Amazon to shut down Freevee, move content to Prime Video, was first published at The Desk.