The retail giant Target continues to wander in troubled territory. In an earnings call today, CEO Brian Cornell told investors that the company has suffered declines in sales, partly because consumers are spending less on discretionary goods amid uncertainty over tariffs,

Target said reaction to the rollback of its diversity, equity and inclusion efforts was a headwind in the first quarter.

A boycott launched by Target shoppers unhappy with its DEI retreat has added to the retailer's sales headaches, prompting CEO Brian Cornell to announce sweeping changes Wednesday.

The company cut its guidance for sales and earnings and now expects a low, single-digit decline in sales, down from a previous growth projection of 1 percent, and GAAP earnings-per-share of $8 to $10, down from its previous guidance of $8.80 to $9.80.

Target’s was already facing a very public revolt from some of its most loyal customers. Now it’s warning about tariffs.

Target will report its fiscal first-quarter earnings Wednesday, as the Minneapolis-based cheap chic retailer tries to get back to growth. Here's what Wall Street is expecting for the discounter, according to a survey of analysts by LSEG:

and the reaction to the updates we shared on [DEI] in January,” Target CEO Brian Cornell told analysts on an earnings calls. “I want to be clear that we’re not satisfied with these results, ...

Target has reported a drop in sales and lowered its guidance for 2025 in its first results since dropping its diversity and equity programs following the return of President Donald Trump to office, which sparked backlash and boycotts from customers.

Several companies have pulled their full-year outlooks for 2025, with many citing market uncertainty exacerbated by Trump’s tariffs.