brian niccol starbucks

Starbucks CEO says a turnaround is underway

Starbucks CEO Brian Niccol: Starting to see progress in our turnaround plan

Starbucks chairman and CEO Brian Niccol joins 'Squawk on the Street' to discuss the company's quarterly earnings results, state of the company's turnaround strategy, managing mobile vs. in-store orders,

AOL · 46m

Starbucks CEO says a turnaround is underway, with no timeline on the table

"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO — who officially took over at Starbucks on Sept. 9, 2024 — has a tall order this year in delivering growth to an anxious investor base expecting great things from the restaurant wizard.

Business Insider on MSN · 45m

Starbucks' CEO has a plan to keep you from having to hustle for your coffee at the counter

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

Starbucks is downsizing its menu

Fox Business on MSN · 1h

Starbucks cutting 30% of its 'overly complex' menu

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.

AL.com on MSN · 15m

Starbucks is downsizing its menu because its ‘overly complex’

Starbucks CEO Brian Niccol outlined the plan on Starbucks’ earnings call this week, saying the company will make a “roughly 30% reduction” in both beverages and food. While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN.

CNN on MSN · 4h

Starbucks is cutting 30% of its menu

Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company’s<a class="excerpt-read-more" href=" More

Starbucks Reports Better-Than-Expected Quarterly Sales

U.S. News & World Report · 21h

Starbucks Reports Better-Than-Expected Quarterly Sales as Turnaround Efforts Begin

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold

Reuters on MSN · 20h

Starbucks posts smaller sales decline than expected as turnaround takes root

Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs that the struggling coffee chain was benefiting from CEO Brian Niccol's efforts to revive demand.

AOL · 20h

Starbucks beats low earnings expectations for its first quarter under new CEO

As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.

Starbucks CEO calls reversal of open-door policy 'practical," will close stores if needed

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...

Nation's Restaurant News1h

Starbucks to shrink menu by 30%, add smart tech to fix operational woes

Starbucks reported flat net revenues of $9.4 billion for the first quarter of 2025. The company reported a nearly 24% decline ...

18h

Starbucks' Niccol aims to tame the chain's mobile order floods

Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...

5hon MSN

Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

12hon MSN

Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

17h

Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...

16h

Starbucks Q1: Wholesale Business Changes Are Incoming, And They May Not Work

Starbucks shares surged on new CEO's plan, but declining sales and high valuation pose risks to the company's future ...

16h

Starbucks Reports Weak Earnings as It Tries to Woo Back Customers

That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...

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