Atlanta Motor Speedway will be known as EchoPark Speedway for the next seven years in a multi-million-dollar agreement.

Atlanta Motor Speedway has been renamed EchoPark Speedway under a seven-year, multi-million-dollar partnership with EchoPark ...

Sonic Automotive’s latest marketing partnership has put EchoPark on the fast track. Literally. Sonic’s used-car operation has ...

Atlanta Motor Speedway is no more — at least, as far as its name goes. State officials, NASCAR drivers and the speedway’s ...

ATLANTA — The Atlanta Motor Speedway has a new name! Gov. Brian Kemp joined Speedway Motorsports and EchoPark Automotive for ...

Atlanta Motor Speedway is getting a new name as part of a multimillion-dollar deal announced by Gov. Brian Kemp and NASCAR ...

Atlanta's engines are revving under a new name, injecting a palpable energy into the heart of Southern racing culture. The ...

Speedway Motorsports and EchoPark Automotive introduced the new identity of Georgia's only NASCAR track today; the iconic, 66 ...

Atlanta Motor Speedway will now be known as EchoPark Speedway as the iconic race track in Hampton, GA, announced a naming rights agreement with EchoPark, an onl ...

FOX 5 Sports Team reporter Kelly Price caught up with NASCAR driver Christopher Bell after it was announced the Atlanta Motor ...

The track, located in Hampton, was renamed EchoPark Speedway in a ceremony at the track on Tuesday. The facility has been a part of the NASCAR schedule since the track opened in 1960.

HAMPTON, Ga., June 3, 2025 /PRNewswire/ -- Speedway Motorsports and EchoPark Automotive introduced the new identity of Georgia's only NASCAR track today; the iconic, 66-year-old facility in ...