The feature will display a pop-up that informs consumers about the store's reputation for things like product quality, shopping, pricing, customer service, and returns.

Google Chrome now shows AI-generated store review summaries for US shoppers, offering quick insights on pricing, service, and product quality.

Shopping for products from lesser-known websites can feel like a game of Russian roulette. While online stores like Amazon, BestBuy, and akin are well-known for selling items as advertised (unless you're purchasing something listed by a third-party seller), many smaller and niche websites lack that same level of trust.