Mattel, which has a market cap of nearly $6.5 billion, is also the maker of another legacy brand: Barbie. The connection is almost kismet; the late HotWheels creator Elliot Handler was ...
Ruth Handler invented the wildly successful Barbie doll in 1959 ... others are motivated by money. Mattel introduced HotWheels Treasure Hunts in 1995. These are a limited number of special ...
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