Before his SEC media days appearance Tuesday, Hugh Freeze expressed full confidence in Auburn football's ability to turn a corner this fall.

Auburn head coach Hugh Freeze is taking a unique approach to evaluating players and assessing how he wants to coach them. The third-year Tigers coach revealed at SEC Media Days that he and the team took personality tests, which helped him and the players learn more about themselves.

Much like the President of the United States, Auburn football coach Hugh Freeze has come under fire for playing too much golf on the job. After several high-profile decommits and a dismal 2024 campaign that saw the Tigers go 2-6 in SEC play and fail to qualify for a bowl game for just the fourth time this century,

Hugh Freeze Opens Up About Mounting Pressure Before Crucial Season originally appeared on Athlon Sports. The 2025 college football season could be crucial for many prominent coaches at major universities.

With things still being in the early stages, Freeze avoided giving an extensive comment on Auburn’s deals through NIL GO, deferring to Cohen. However, he did use it as an example of why he thinks Auburn’s rev-share and NIL strategies are the right ones.