Texas Gov. Greg Abbott signed a new name, image, and likeness bill that will be going to immediate effect that allows ...

One of college basketball's highest-paid players last season, former Duke star Cooper Flagg had estimated NIL contracts that ...

University of Miami hoops coach Jim Larranaga retired two months into the season. There was no scandal behind it, no family ...

Maybe the Lamborghini he just partnered with. In a deal that’s revving up the college football NIL world, Florida Gators ...

Indiana's strong NIL resources helped Darian DeVries overhaul Hoosiers roster ...

Cooper Flagg may have earned much more through NIL deals in a single season at Duke than he will in salary during his rookie ...

The addition of NIL to college sports has been a game-changer, and it has the potential to make certain athletes quite wealthy. Just ask Cooper Flagg.

Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

The UTSA baseball team upset top seed Texas in NCAA Regional play on Saturday. Head coach Pat Hallmark wasted no time trying ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...

Cooper Flagg is about to be the highest-paid player from the 2025 NBA Draft class. But Flagg already set a record for NIL ...

Enter the College Sports Commission, a newly created operation that will be in charge of counting the money, deciding what a ...