De Sarno’s appointment was “a key ingredient in management’s strategy to push Gucci towards a more mainstream position. His departure suggests that consumers have not bought in to this ‘timeless Gucci’ theme, despite management’s lowered expectations for 4Q24.”

Instead, De Sarno is making an early exit. On Thursday, Gucci announced De Sarno’s departure, the latest high-profile designer shakeup amidst a wave of creative change that is steadily reshaping the fashion industry.

MILAN – Gucci revealed on Thursday morning that it was ending its collaboration with creative director Sabato De Sarno. The fall fashion show in Milan on February 25 will be presented by the Gucci design office. The new artistic direction will be announced in due time.