Samsung’s Galaxy S25 is a great device, and it does genuinely raise the bar on smartphone AI. But for home and business users, the fact this is a device that’s all about AI has come too soon for its buyers to fully understand how to stay AI-safe, or even the questions they should ask. All that should be factored in to any decision to switch.

Well, look no further than the Samsung Galaxy S25 Ultra – or the Apple's iPhone 16 Pro Max? With Samsung's Unpacked 2025 event now behind us, we now have two brand-new current generation powerhouse smartphones on the market: The new Samsung Galaxy S25 Ultra and Apple's iPhone 16 Pro Max.

At first glance, the Galaxy S25 Ultra looks similar to the phone it replaces, but it's slimmer and lighter than the incumbent device. In terms of dimensions, it's very closely matched with Apple's iPhone 16 Pro Max: there are fractions of a millimetre difference between the two, but Samsung is almost 10g lighter.

Samsung's slim phone isn't called what we expected. The Galaxy S25 Edge brings back the Edge branding from the dead but not in the way we expected.

Before you buy the Samsung Galaxy S25, you should know it's worse than the bigger models in a few key ways — here's how.

The Galaxy Note 7 was over 8 years ago; it’s time for Samsung to get over it and start innovating with batteries

The AI features on Samsung's Galaxy S25 phones uses both on-device and cloud-based AI models, including the touted AI assistant.

Samsung Electronics has unveiled the latest iteration of its flagship Galaxy S series, foregoing significant hardware upgrades to focus on a refreshed Google-backed artificial intelligence platform in an apparent challenge to Apple amid the battle for AI leadership.