In terms of public relations faceplants, SiriusXM might have just set a new bar. And it’s not just that they fired Michelle Beadle and Cody Decker this week — it’s the way they went about it. It takes real effort to lose the benefit of the doubt this quickly,

The network’s decision comes just days after it decided to replace Beadle and Decker’s time slot with a show hosted by longtime ESPN anchor Stephen A. Smith, a move Beadle felt “blindsided” by. During the show Wednesday, Beadle did not hold back when she opened the segment by acknowledging the network’s move.

I don’t respect him. I don’t respect his work. He doesn’t like me,’ Michelle Beadle said about Stephen A. Smith earlier this week. ‘I think he gets things wrong all the time’