The moves away from Southwest’s simple business model and quirky traditions come as airline management faces pressure from ...

The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost ...

It's the end of Southwest Airlines' open seating era. Customers will be able to get assigned seats and and pay for extra ...

Southwest plans to begin assigned seating in the “second half” of next year, the airline said. The shift does away with its ...

Southwest Airlines revealed a new financial strategy, business improvements and raised its outlook. Airline stocks rocket.

For many years, Southwest has been revered for its Bags Fly Free policy allowing passengers to check up to two pieces of luggage at no extra charge, even as competitors including American Airlines and ...

Rob Britton is a retired American Airlines executive who now teaches marketing and strategy at Georgetown University. He said ...

Southwest Airlines, the largest carrier at the local airport, is refusing to sign a new 10-year lease agreement, even after ...

Extra legroom, assigned seats, overnight flights: Inside Southwest Airlines' plan for its future ...

The Dallas-based company’s leadership aims to outmaneuver an aggressive investment firm that’s looking to make the carrier ...

American Airlines stock, along with other stocks in the airline sector, are moving higher in sympathy with Southwest.

As the management team at Southwest Airlines (LUV) fights to maintain their control amid an activist investor’s campaign to ...