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Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'
Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...
Starbucks Closing Up to 90 Locations Amid Major Change, CEO Brian Niccol Announces
As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
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Starbucks to close dozens of locations across 20 states
Starbucks has plans to close dozens of locations in 2026, USA Today reports. It’s part CEO Brian Niccol’s plan to get “back to Starbucks.” ...
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Starbucks to shut down all ‘Pick Up’ stores: See list of NY locations
"We found this format to be overly transactional and lacking the warmth and human connection that defines our brand." ...
Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts
Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...
Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere
New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...
Starbucks ditches pickup-only shops as they 'lack warmth'
The firm's boss made the comments after it revealed that same-store sales had fallen for a sixth quarter in a row.