There may be fewer tickets sold, but it's great for building fan loyalty — especially for those outside the largest markets.

Golden State Warriors superstar Steph Curry revealed that he will consider a role in television upon the end of his iconic ...

Entering the NBA Finals, NBA playoff games have averaged 4.20 million viewers across ABC, ESPN, ESPNU, TNT and NBA TV — up 3% from last year (4.10M). With NBA TV and ESPNU excluded, the average of ...

Next season, Charles Barkley and “Inside the NBA” will leap from Turner to a new home. Is it the start of a beautiful ...

Stephen Curry, nearing retirement at 37, is contemplating his next career move. While harboring aspirations for the PGA Tour ...

Here is what to know about the NBA's new TV deals, including the future of "Inside the NBA" and where games will air ...