Here are the Top 10 best-practices that produce results. (Spoiler alert: Big Data and branded apps are nowhere in sight.) 1. Make it easy to join and use The best loyalty reward programs are easy to ...

For South Florida travelers, the top three airline rewards programs are: American Airlines-Mileage Plan, JetBlue ...

Whether you're shopping for clothes, accessories or home items, getting rewarded for your spending is one way to reduce the dent on your budget a little. It's especially appealing given the ...

Flying is more expensive than ever — but there’s plenty of opportunities to save if you join an airline’s rewards program.

In my experience, loyalty programs typically operate on a bets-for-points basis. For example, Winomania casino gave me points each time I wagered £10 on any of its games. These points contributed ...

The "gamification" of supermarket loyalty programs could be influencing customers without them realising, according to the ...