With the sun shining longer and longer each day, we can’t help but get a glimpse into what the warm weather has in store—and it’s starting with new Blue Bunny flavors in the freezer aisle. In 2023, ...

Blue Bunny has brought back the Chocolate-Covered Strawberry Scoopable in time for Valentine's Day. The ice cream features a rich strawberry ice cream base with fudge swirls. It packs fresh flavor ...

Wells Enterprises, the Le Mars maker of Blue Bunny ice cream, is cutting about 2.3 percent of its workforce. The company announced the elimination of 58 of its 2,500 positions Tuesday in response ...

Blue Bunny recently leveraged mobile to drive in-store engagement for several new ice cream flavors and saw a significant jump in purchase intent as a result. Blue Bunny teamed up with mobile shopping ...

BRYAN, Texas (KBTX) - You may want to hop on over to Sue Haswell Memorial Park in April for the City of Bryan’s Blue Bunny Egg Hunt. The egg hunt will be on Saturday, April 12, from 9 to 11 a.m ...