But with a stroke of his pen, President Donald Trump appears to have upended Shein’s business model, making it harder for the Chinese fast-fashion brand to keep selling clothes at rock-bottom ...

Remember SHEIN’s model and claims on speed and efficiency ... the good reputation of the genuine branded clothing, shoes and accessories. Even the Mexico’s Culture Secretary questioned ...

Founded in Guangzhou, Guangdong province, and known for its low prices and large selection of fashionable clothing and accessories, Shein has gained traction among overseas shoppers. Shein was the ...

Related stories Shein, in particular, has a unique model in which it partners directly with manufacturers to create small batches of only the most in-demand items. That model has allowed it to ...

Shein returns to India under Reliance Retail. Renwed focus on local supply chain and compliance with data privacy laws.

After a five-year hiatus, Shein returns to India in partnership with Reliance Retail Ventures. The localized platform ensures ...