From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.

Jennifer Aniston is back in front of the camera for her hair care brand LolaVie ‘s first TV commercial. The “Friends” alum, ...

AbbVie closed out the year on a high note as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s final monthly ranking of the biggest TV ad spenders in biopharma.

they destroyed commercial television. And now, guess what they want to sell you. Commercials. On television.” John Koblin covers the television industry. He is the co-author of “It’s Not TV ...

AbbVie snagged yet another spot among April’s highest TV ad spenders, as its Vraylar jumped two spots to eighth place with a $16.5 million outlay. Eli Lilly and Boehringer Ingelheim’s ...

Mexico's President Claudia Sheinbaum labeled the ad "discriminatory" and promised to propose legislation that would ban it.