The billboard, on behalf of Adidas, is five meters high, three meters deep and holds 11,500 gallons of water. The billboard, erected in Dubai on June 24, coincides with the debut of the brand’s ...

“When I surrender to the water, my breath finds its rhythm, my body floats on the surface. The whole world goes silent around me. And I am not the only one.” Above are the evocative words of ...

In celebration of Adidas' inclusive milestone, which reinforces its commitment to making sport as diverse a playing field as possible, the brand pitched up on a popular Dubai beach, erecting the first ...

In efforts to underline its commitment to diversifying sport, adidas fashioned a liquid billboard pool allowing females to take part in the “Beyond the Surface” campaign by taking a dive.

The stunt hopes to highlight Adidas’ aim to offer a wider choice ... holding 11,500 gallons of water – was installed on one of Dubai’s most popular beaches. Reinforcing the brand’s global ...

Representing Adidas’ first swimmable billboard, a tank was placed on a beach in Dubai with one of the sides of the tank acting as an active transparent billboard so the swimmer could look out ...

Adidas has rolled out a 3D interactive billboard located in Downtown Dubai as part of its "Run for The Oceans" global movement to encourage people to band together and help end plastic waste ...

The liquid billboard featuring a five-metre high and three-metre deep swimming pool was placed at one of Dubai's popular public beaches. According to adidas, the liquid billboard could fit around ...

Now, we go a bit deeper on one of those campaigns, catching up with the team at Havas Middle East about their multi-award-winning ‘Liquid Billboard’ for Adidas ... middle of Dubai’s hottest ...

The clip, complete with choppy audio, gave the impression a member of the public had shot the impossibly huge full-motion 3D billboard ... be based in Dubai, which is one of Adidas’ 12 key ...

To launch its collection of accessible swimwear, it erected a billboard on a popular Dubai beach, then invited women to dive in. The team at Havas Middle East and Adidas give a behind-the-scenes ...