Every four years, fans from around the world unite for the greatest soccer tournament: the FIFA World Cup. Adidas is adding to the excitement with its grand reveal of the home and away federation ...

Where Adidas goes in any World Cup cycle, Nike is never far away, and vice versa. They are rival firms with differing philosophies but on this, the biggest commercial battleground in football ...

Adidas is adopting a highly targeted approach for the launch of its 2022 World Cup kits, eschewing the dazzle ... Matt Davidson, the head of global football brand marketing at Adidas, said ...

The Adidas Brazucam is a World Cup football packed with cameras, putting you in the centre of a kickabout with the world's biggest soccer stars. Richard Trenholm Former Movie and TV Senior Editor ...

Soccer superstar ... s 2022 World Cup victory. Messi’s new boots feature curved gold stripes across the front, crisscrossed with pale blue stripes reminiscent of both the Adidas logo and the ...

There are also silver details and the official tournament logo 'FIFA Club World Cup 25' in white and gold. Sam Handy, adidas Football's general manager, explains: "We wanted to create a ball that ...

Nike did not immediately respond to a request for comment about the importance of the World Cup on its sales. While soccer-related merchandise accounts for a fraction of both Adidas and Nike's ...

When England and Spain meet in the World Cup final on Sunday, millions of football fans will be glued to their televisions. Many will gamble on the outcome. But for companies like Nike and Adidas ...

The match balls used at the World Cup are the most important in football, which is why Adidas has produced a special edition for the finale. There are just four matches left at what has been a ...

I wasn’t always thrilled with the results of World Cup balls and how silly my colleagues were made to look at times, but as a football fan, I understood Adidas’ thinking: create a ball that ...

Johannes Holzmüller, Director of Football Technology & Innovation at FIFA, said: “With the development of the connected ball technology, adidas made ... pitch at this World Cup.” ...

If you have a soccer ball in your house, there’s a pretty good chance it came from Sialkot, a city in northeast Pakistan near the Kashmiri border. More than two-thirds of the world’s soccer ...