Adidas is adopting a highly targeted approach for the launch of its 2022 World Cup kits, eschewing the dazzle ... Matt Davidson, the head of global football brand marketing at Adidas, said ...

Every four years, fans from around the world unite for the greatest soccer tournament: the FIFA World Cup. Adidas is adding to the excitement with its grand reveal of the home and away federation ...

The Adidas Brazucam is a World Cup football packed with cameras, putting you in the centre of a kickabout with the world's biggest soccer stars. Richard Trenholm Former Movie and TV Senior Editor ...

Adidas have released a batch of 2023 Women’s World Cup kits for nine of the ten sides they’ll be outfitting at this summer’s tournament. The secondary strips for Argentina, Colombia, Costa Rica, ...

The match balls used at the World Cup are the most important in football, which is why Adidas has produced a special edition for the finale. There are just four matches left at what has been a ...

There are also silver details and the official tournament logo 'FIFA Club World Cup 25' in white and gold. Sam Handy, adidas Football's general manager, explains: "We wanted to create a ball that ...

More about the recently released Adidas x Argentina National football team 2022 FIFA World Cup "Game Day" collection featuring a jersey, jacket, and pants A closer look at the 2022 FIFA World Cup ...

When England and Spain meet in the World Cup final on Sunday, millions of football fans will be glued to their televisions. Many will gamble on the outcome. But for companies like Nike and Adidas ...

Soccer superstar ... s 2022 World Cup victory. Messi’s new boots feature curved gold stripes across the front, crisscrossed with pale blue stripes reminiscent of both the Adidas logo and the ...

Where Adidas goes in any World Cup cycle, Nike is never far away, and vice versa. They are rival firms with differing philosophies but on this, the biggest commercial battleground in football ...