Jumping on consumer trends and providing quick responses is important; therefore the more interconnected a company is internally, the greater its advantage in agile marketing. Jonathan Coleman of ...

For the past few years, there has been strong growth in mobile marketing and this trend will continue. As marketers engage customers on their mobile devices, it is important that they focus on the ...

Those who understand the benefits of influencer marketing and invest their resources now will increase their share of voice, which will have a positive impact on their market share in the long run.

Paper Boat, known for its fruit-based traditional drinks is a startup famous for tugging at the heartstrings while tightening the purse strings for its marketing strategy. The company’s low-cost ...

Of course, similar benefits are available for those in middle and entry-level marketing positions. AI’s ability to automate or simplify a wide range of marketing-related tasks such as data ...

In today’s fast-paced digital landscape, businesses face immense pressure to stay ahead of the competition while juggling ...

Effective market research will allow a business to find out the needs and wants of its customers. This means that the product or service can be tailored to these needs, leading to greater customer ...

The following are ways that marketing automation tools can give your business an advantage. Automating marketing tasks is a ...