Through planned advertising, a small business can use products to persuade consumers to buy. The trick is to find products that have a motivating meaning to consumers. The meaning of a product can ...

Product Life Cycle Extension Strategies ... for years and would never switch to another brand. Better Marketing suggests ideas such as offering a loyalty program, online flash sales, search ...

The key to success in the promotional products marketing industry is not to manufacture and print the promotional items yourself, but to simply market these items and enlist the services of ...

“can make any product or idea contagious,” he says. In a roomful of marketing and social media mavens, Berger’s data that word of mouth is the primary factor behind 20-50 percent of all ...