There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Word-of-Mouth Advertising Definition: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service Word-of-mouth advertising is ...

Contrast with "interrupt advertising," which requires users to cancel a message that demands their attention. See interstitial ad. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction ...

Direct Response TV Advertising Definition: A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, a business reply card, a coupon and ...