It’s time to grab your skinny jeans and blast The Strokes: the 2014 Tumblr girl aesthetic, or Tumblrcore, is back in style. While one could argue that the indie Tumblr look never truly left ...

The academia aesthetic doesn't just thrive on Tumblr. It’s also popular on Pinterest, Instagram, and TikTok, where the "dark academia" tag has over 1.6 billion views and "light academia" has ...

Tumblr has introduced a new collection of 100 stickers and photo filters in a new update. Tumblr's Android and iOS app users will be able to take advantage of the new stickers and filters.

Now, Tumblr has become a place where she posts "chronically." Tumblr, founded in 2007, experienced a meteoric rise, hitting 100 million blogs just six years later. By the early 2010s, the so-called ...

Gen Z is bringing back the Tumblr Twee aesthetic. Laura Hampson asks why we’re giving CPR to a trend less than a decade old. Stay up to date with notifications from The Independent.

Every few years, millennials and Gen Zers revisit the early 2010s Tumblr aesthetic. Here's why some say 2014 remains a significant year in our collective cultural imagination. IE 11 is not supported.

Filters and stickers will be available inside Tumblr’s Android app, iOS app, and iMessage app starting today. They’ll work on top of both photos and GIFs, and they get applied in a way that ...

Tumblr today is launching two new tools for creative expression, stickers and filters, which could become another revenue stream for the Yahoo-owned company, if it chooses to go in that direction ...

Cottagecore is an aesthetic that brings together all the best parts of rural life, and it's becoming more popular during a period of high anxiety. Business Insider Subscribe Newsletters ...

Circa 2014, Tumblr was home to a certain type of angsty teenage girl, one who wore her emotions on both her sleeve and public blog. As opposed to the saturated, low-effort aesthetic of indie ...

Circa 2014, Tumblr was home to a certain type of angsty teenage girl, one who wore her emotions on both her sleeve and public blog. As opposed to the saturated, low-effort aesthetic of indie ...