The company's B2B software may help brands better personalize their sites for different customer demographics.

Building an AI-powered content supply chain requires a clear vision, strategic restructuring, new skill sets and thoughtful ...

Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their ...

In the last few years, generative AI has redefined product design and marketing for businesses looking to stay ahead. In fact ...

Adobe is rolling out agentic AI tools—essentially AI assistants—for marketers, which could help brands such as Marriott make ...

Artificial intelligence is already improving this business' financial results, but there could be a lot more to come.

Software firm Adobe on Tuesday unveiled its strategy and product offerings for agentic AI at a company conference.

In this modern era, as artificial intelligence continues to reshape digital marketing and public relations, organizations ...

Artificial Intelligence (AI) is reshaping the marketing landscape, helping businesses streamline processes, personalize ...

In this regard, Adobe is following the lead of Salesforce, which dominates the customer relationship management software ...

AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...

Gradial, a Seattle startup that uses AI agents to help marketing operations teams increase productivity, raised $13 million ...