AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

As the traditional approach to lead scoring can be rigid and subjective, the rapid change in customer preferences calls for a ...

One new company quietly gaining traction as a must-have in this space is RAD Intel, which leverages AI within a highly ...

Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...

AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s ...

According to a 2023 report from the AI Marketing Institute, approximately: 64% of marketers say AI is critical to success in ...

AI has created a lot of buzz in recent years. It’s helping businesses across industries, including law firms, work smarter, ...

AI-fluent CMOs are becoming a transformative force in business; 62% see their influence growing over broader corporate ...

The MMROI project at Barilla aimed to revolutionize our marketing operations through the strategic use of advanced AI and ...

It’s not about reaching everyone, but about reaching the right people at the right time,” he emphasizes, stressing the ...