From cozy retro vintage to the use of monograms, 2025’s beauty logos are reflecting Gen Z and Gen Alpha’s tastes, writes Juan ...

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. Alpha kids will grow up with iPads in hand and never live ...

An answer is emerging. Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million ...

"Gen Alpha: A cohort of influential tweens" unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands NEW YORK, March 19 ...