BIC is a brand most of us take for granted, but its journey from a simple ballpoint pen to a global powerhouse is nothing ...

Bic's new pens for women spark laughter and criticism, raising questions about marketing strategies.

4. When will you be coming out with a line of Bic Pens For Him? My husband would like to use a pen. 5. The Bic For Him will have cartoon penises all over it, right?

Bic for Her Pens cost up to 70 percent more than Bic's identical non-gendered pens. The only difference between Bic for Her and regular Bic pens is that they're pink or purple, and come in a ...

BIC pens are a household name around the world, and millions are sold every year. But have you ever wondered how the world’s best-selling pen is made? In this video, we take you behind the ...

Comparing the BIC Intensity Fineliner to the Paper Mate Flair For anyone who loves writing by hand, there’s nothing like a good pen to give their penmanship a little boost. Though cursive han… ...

Bic South Africa sure learned how to pen an apology in a hurry this week. An ad celebrating the country’s National Women’s Day backfired, delivering what many folks considered to be a sexist ...

Ladies do you ever find standard pens just a little too manly? You're in luck there's a new brand of pen just for women. "Finally!" is the cry from reviewers of the BIC for Her pens on Amazon.

National ballpoint pen day National ballpoint pen day: The incredible rise of BIC and its global legacy BIC, founded in France but now a worldwide giant, produces the world’s best-selling pen ...

In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.

The daughter-in-law of founder Marcel Bich, who perfected the ballpoint pen and launched French company Société Bic in 1945, has allegedly threatened to sue her sons.