Bic, the great liberator, has released a womanly pen that my gentle baby hands can use without fear of unlady-like callouses and bruises. Thank you, Bic!" And, here is the BIC for Her T.V. Ad ...

BIC is a brand most of us take for granted, but its journey from a simple ballpoint pen to a global powerhouse is nothing ...

Welcome to Alice Column, in which Alice Laussade writes stories about things on (roughly) the same day of (roughly) every week, making it (roughly) a column. Got an idea for a column? Start your ...

Ladies do you ever find standard pens just a little too manly? You're in luck there's a new brand of pen just for women. "Finally!" is the cry from reviewers of the BIC for Her pens on Amazon.