BMW is about to introduce a new CS—short for Competition Sport—version of the beloved M2 sports coupe. The German luxury ...

Even if BMW is walking back its use on actual, physical badges, I'm still not convinced it's the solution the company needs. Having one logo for "brand communication" and another for badges feels ...

German car manufacturer BMW has revealed a new minimalist, flat logo with a transparent backdrop. The updated badge was debuted on the brand's electric Concept i4 vehicle, which was set to be ...

BMW Motorrad unveiled the Concept RR prototype at Concorso d’Eleganza Villa d’Este, showcasing the future of RR-series ...

In the latest episode of ‘Moments with Marketers… in Uber Rides’, BMW’s General Manager of Marketing, Alex McLean, joins Uber’s Michael Levine to talk about how brands can create emotional connection ...

On its website, BMW M even shared early designs of cars bearing these colors alongside the American brand's logo. However, this idea was also said to be contested by the group's other designers.