A marketing degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the ...

Michigan Tech is the place to develop a business career fueled by technology and innovation. Our AACSB-accredited BS in Marketing prepares students in business, purchasing, public relations, ...

Fellow marketing professionals, I have a quiz for you ... When service leaders talk about "delighting" customers, I call BS—unless they plan to give away product. More realistically, you're dealing ...

A 120-hour curriculum leads to a degree in marketing. All undergraduate degrees require a core of 42 hours. In the core courses, students learn theories and analytical techniques that can be applied ...

The marketing major provides students with strategic insight and practical tactics for one of the most vital components of modern business. MKT312: Buyer Behavior has been my absolute favorite class ...