As head of one of the biggest manufacturers and distributors of fragrances and cosmetics in the world, he was boisterous: ...

Maison Francis Kurkdjian's Baccarat Rouge 540, once the best kept secret in beauty, is now the favourite perfume on TikTok ... (not to mention vast stashes of samples), you can trust editors ...

Baccarat Rouge 540 is one of those scents that has an undeniable depth—meaning, you may not know which notes comprise of the perfume, but it sure smells good. Why is Baccarat Rouge 540 so famous?

Madison LeCroy knows how to sniff out a great beauty hack. “You know the Baccarat perfume [is a] 10 out of 10, but you don’t have the hair perfume,” she said, calling it “probably the most ...

TikTok was awash with people reviewing a supposed dupe of high-end perfume brand Maison Francis Kurkdijan's Baccarat Rouge 540. I first smelled Baccarat Rouge 540 after receiving a 1.5ml sample of ...