What beachgoer hasn't looked up to see a small plane towing a banner inviting them to try a new beer brand, restaurant or ...

This first banner ad invited users to “click” in an era when advertising was still a one-way interaction. This event was, in retrospect, a revolution delivered in just 8KB. Since that first ...

Today’s column is written by Will Braithwaite, marketing manager at Jun Group. Banner ads were enjoying a happy retirement after their heyday in the ’90s and 2000s. That all changed around 2019, when ...

YouTube Music users who are on the free tier are starting to see a new form of ad appear on the Now Playing page.

Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have ...

YouTube Music is testing static banner ads on the Now Playing screen for free users. The banner ad placement could irritate ...

Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen. The report was based on data ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

It was just over 30 years ago on October 27, 1994, when Wired Magazine’s website hotwired.com turned on the world’s first banner ad from AT&T. Since then, the digital display advertising ...

The Evolution of Advertising Crypto and the Rise of Crypto Banner Ads The crypto world never sits still, does it? As it zips forward, the ways we advertise crypto and pull in valuable crypto traffic ...

Fans flocking downtown will hear the steady drone of airplanes pulling advertising banners for marijuana businesses, auto dealers and more. Aerial advertisements have been pervasive this year ...