The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it.

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Today’s column is written byWill Braithwaite, marketing manager at Jun Group. Banner ads were enjoying a happy retirement after their heyday in the ’90s and 2000s. That all changed around 2019, when ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

The banner ad season starts around Memorial Day, but it doesn't end when the beach season winds down. The advertisements are often flown over parades and festivals, with the season continuing into ...

Banner advertising didn't arise with the advent of the Internet as a hub of commerce. Physical banners have been used for many years in offline situations to promote stores, restaurants and services.

Most internet users try to ignore banner ads, but web designer Tari Akpodiete can't stop collecting them. She's put her collection of 15,000 ad samples online for all who care to look. By Daniel ...

Banner ads, those benighted rectangles and boxes, have been the primary way publishers make money online since a digital offshoot of Wired magazine ran the first one 18 years ago. But the industry ...

Our experiment with banner ads failed. We didn't go further with the CPM banner ad product. However, a lot of our customers still want to run banner ads on our platform.

With the average click-through rate at a historic low of 0.06 percent, banner ads are failing to deliver results 99.94 percent of the time. Here are 3 viable alternatives with proven results.

How to Sell Banner Advertising. Whether you run a fashion blog or a news website, you can monetize your site by selling advertising placements to businesses or nonprofits that want to promote ...