Rather than sharing promotional content from the point of view of a brand, the @BarbieStyle account now imagines what ...

Once upon a time, there was a little girl named Barbie who lived in a beautiful dream castle. She had a big canopy bed with pink silk sheets and a matching nightstand. She loved to play with her ...

Also find the '80s Dynamite Quencher, celebrating the first Black Barbie doll, the Dynamite Barbie ... Find out how to watch ...

If you’re Margot Robbie, we’re beginning to find out. It was a mere 14 months ago that Barbie depleted the world’s supply of ...

Similarly to how you might organize LEGOs, use the different drawers to separate Barbie dolls and accessories so that it makes ... it’s a twist on the genius pro organizer hack to organize board games ...

On the occasion of Mattel Inc.’s Barbie brand’s 65th anniversary, pink meets pitch in the ‘You Can Be Anything' campaign with ...

"In our fast-paced digital world, it can often feel like the online buzz never stops," said Lars Silberbauer, Global Chief ...

2024 marks the 85th anniversary of the first Batman comic, published in 1939. To celebrate, DC Comics has partnered with Barbie to make two dolls based on two of the series’ most iconic villains: ...

Moms change jobs more often than Barbie dolls. We can go straight from packing lunches and changing dirty diapers to giving ...

Insights Your garage could be holding hidden treasure.  The 1990s were a great time for kids’ toys.  Changing technology from ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Lizzie Boertlein helped the Eagles bounce back from a loss to Immaculate Conception to beat Yorkville at the Wheaton Classic.