News

Aside from her thick beauty, a mother brown bear's vengeance may have won her the title for this year's Fat Bear Week contest. Bear 128 Grazer, whose cub was killed by her opponent in July, was ...
Build-A-Bear's strategy of selling experiences drives profitability. I believe that the company is positioned for profitable ...
A mother named Grazer has been crowned queen of Fat Bear Week for the second year in a row. Grazer—known officially as 128—once again defeated a male named Chunk (32) in the final round of the ...
Gen Z and millennials are big drivers of plushie sales, embracing toys for joy and self-expression. Build-A-Bear's CEO was always drawn to the toy industry, something she credits to her "inner child." ...