Shaquille O’Neal is bringing his larger-than-life energy to the beverage world with the launch of BeatBox Blueberry Lemonade.

Beyond his work as a NBA analyst for TNT Sports, Shaquille O’Neal has long been known for his business moves. From his DJ DIESEL concerts through his Shaq’s Fun House parties, his Papa John’s ...

Billboard caught up with Shaq to discuss music festivals Beatbox partnership, and becoming DJ Diesel. Shop his new blueberry lemonade flavor here.

The main problem was that while you get a lot of glasses of wine in a single box-- around 34 glasses in a five-liter version, ...