Rihanna's Fenty Beauty empire just expanded into new territory - women's professional basketball. According to NBC Sports, ...

From Glossier to ILIA, beauty brands are investing in women’s sports—tapping into rising viewership, star athletes, and a new era of cultural influence.

Down to Business with Asli Pelit takes you through the exciting, fast-paced (and sometimes confusing) corporate side of women ...

The WNBA’s surging popularity is attracting major sponsors, with beauty brands like Rihanna’s Fenty Beauty partnering with ...

Beauty has long been boxed in as either self-care or vanity. Ipsy’s ‘I Play Beauty’ campaign pushes it into the realm of sport and subculture, treating makeup and skincare like skills worth practicing ...

In many ways, Glossier spearheaded the rise in beauty partnerships not just in the WNBA but all across women’s sports. Now, fans see a mix of brands, including Covergirl, Maybelline New York ...

Beauty brands are increasingly tapping into the entertainment sport, with names like Maybelline and Neutrogena seeking to ...

But without the beast, the beauty would not be as successful and popular as she is, a mixture of both. “It’s one of those things where they say don’t judge a book by its cover.