Price: $5.99 per half-pint sample Part of Benjamin Moore's Off White collection, OC-117 (or Simply White) was the paint brand ...

MONTVALE, N.J.--(BUSINESS WIRE)--Benjamin Moore, North America’s favorite paint, color and coatings brand, today announced its highly anticipated 2016 Color of the Year – Simply White OC-117.

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Shadow and Simply White are great choices ... is a "stylish gray with cool undertones," according to experts at Benjamin Moore. This shade is sure to bring sophistication to any room in your ...

Benjamin Moore’s 2016 Color of the Year was officially announced last week: Simply White. Huh? With memories of the earthy Marsala (Pantone's 2015 Color of the Year) and vivid Coral Reef (the ...

Kee, whose own home is painted Benjamin Moore’s Linen White, counsels that Simply White is just one of many neutral choices. “A huge caution to people choosing colors on Pinterest. You should ...

In choosing the color of the year, the team at Benjamin Moore found that Mascarpone was too creamy and Ice Mist too frigid. In the end, Simply White OC-117 was just the right white for 2016.