In addition to the name change, Kraft Mac & Cheese is also updating its logo and blue box. The shortened-name is now written in a different font, with white letters instead of yellow. And Kraft's ...

“Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box ...

The new identity includes the new name, an updated logo, a new noodle smile and a refresh of the blue box. “The iconic blue box now features just a single-color hue of blue and amplifies the ...

Gap Inc. abandoned a new logo after consumer criticism and will revert to the blue-square emblem that has been featured in its marketing for more than 20 years. The clothing retailer released a ...

The original logo, which has been used for more than 20 years, has a blue box with "GAP" written in white inside. The new logo on the website had "Gap" written in black against a light background ...

Fans reacted quickly and seemed relieved. One responded: “Thanks for listening. The blue box logo is truly classic. We love it as it is.” Others wondered why it was even swapped out in the ...