What’s in a name? Unpacking Boohoo’s Debenhams Group rebrand
Boohoo Group is rebranding as Debenhams Group with immediate effect, pivoting all of its brands into marketplaces. Drapers ...
New CEO Shakes Up Boohoo, Changes Name to Debenhams Group, Unveils Platform Model
Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...
Britain's Debenhams back as an online brand in Boohoo revamp
Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...
Boohoo announces rebranding as Debenhams
Group said it plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of ...
Boohoo to Rebrand as Debenhams in Turnaround Plan
The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it ...
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Boohoo Group rebrands as Debenhams after overhaul at department store brand
Boohoo’s parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said it has ...
RBC Capital Remains a Sell on boohoo group Plc (BOO)
In a report released on March 18, Richard Chamberlain from RBC Capital maintained a Sell rating on boohoo group Plc (BOO – Research Report), ...