Boohoo said its creative redirection includes "a bespoke custom-designed logo" in a new handwriting, alongside "a fresh colour palette of blush and concrete" that "adds a younger take on the brand".

Boohoo has refreshed its logo and branding as it hailed “an exciting new era” for the fashion label. The fashion retailer said the “creative redirection includes a bespoke custom designed ...

Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past content and revealed a ‘quiet luxury’ aesthetic for its logo ...