Boohoo has refreshed its logo and branding as it hailed “an exciting new era” for the fashion label. The fashion retailer said the “creative redirection includes a bespoke custom designed ...

Boohoo said its creative redirection includes "a bespoke custom-designed logo" in a new handwriting, alongside "a fresh colour palette of blush and concrete" that "adds a younger take on the brand".

LONDON — Boohoo Group is changing its name and rebooting its business model in an increasingly difficult environment for online retail at every level of the market. Group chief executive officer ...