EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can ...

Fashion regularly takes inspiration from the past and adds a modern twist. British fast-fashion retailer Boohoo has duly delved into history as it tries to dig its way out of the sales bucket. It has ...

Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...

British online fast-fashion retailer Boohoo Group has unveiled plans to adopt the name Debenhams Group as part of its ...

Four years after Boohoo acquired Debenhams' name and website, the retailer has declared that the brand is back.

Boohoo, the struggling online fashion retailer, has renamed itself Debenhams Group. The company, which has been locked in a battle with its largest shareholder Mike Ashley's Frasers Group over ...

The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it ...

Boohoo bought the 247 year old former department store chain out of administration for £55 million in 2021 after it collapsed during the pandemic and kept it trading as an online only retailer ...

LONDON — Boohoo Group is changing its name and rebooting its business model in an increasingly difficult environment for online retail at every level of the market. Group chief executive officer ...