Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, the founder of Parade.

Alfred Goldberg, president of Absolute Marketing Solutions, emphasizes that brands are built in the customers’ minds. “Researching your market and your target audience is the foundation to building a ...

What separates the one-hit wonders from the sustained successes? Whether in business, art, philanthropy or any other realm, there are two critical components that always make the difference: a ...

Ratan Tata, the iconic Indian business tycoon and branding genius, passed away at 86. His legacy offers lessons in marketing, innovation, and social responsibility.

Cody Thacker, vice president of growth, spoke at SC Biz News's 2024 South Carolina Manufacturing Conference and Expo.

Kohl's is introducing a number of new brands, from sports team apparel to pet products. Be on the lookout for discounts during the month of November. Try to time your purchases to when extra Kohl ...

An icon in the shape of a lightning bolt ... The Ordinary is a go-to brand for building out your skincare routine with basics. Read our review of The Ordinary AHA + BHA Peel, our review of ...

Buy from a reliable brand. Factoring in predicted reliability—based on exclusive data from CR’s member surveys—will save you money over the long haul and keep refrigerators, washers ...

The first breakthrough in finding prime numbers for over 25 years has mathematicians celebrating, with hopes that the techniques behind the new proof could further advance other areas of maths ...

Chanel presented its Cruise 2024-2025 collection in Hong Kong on Tuesday, with a mix of light tweed suits, chic diving hoods ...

Describing the economic policies of Vice President Kamala Harris as a disaster, Republican presidential candidate Donald ...